As a musician, making sure your music gets heard is half the battle. With thousands of artists vying for attention and airplay, it can be difficult for new artists to break through, as established acts often dominate the market. However, with increased access to professional tools and effective marketing and promotion, it is possible for new artists to gain a foothold, build a fanbase, and mobilize this fanbase to achieve greater success.
This is where a new take on leveraging tools to develop a digital street team can be particularly valuable. If you’re looking to expand your reach and increase exposure as an independent artist, read on for tips on how to bring this vision to life with Norby!
For starters, to create a digital street team for your music, you need four key things:
- Engaged Fans: Find fans who are passionate about your music and willing to help promote it.
- Clear Messaging: Develop clear and concise messaging that your street team can use to promote your music.
- Promotional Tools: Provide your street team with promotional tools such as social media graphics, pre-written posts, and other materials.
- Rewards: Offer incentives for your street team members, such as exclusive content or early access to new music, to keep them engaged and motivated.
Sounds easy enough, right? Let’s walk through each of these areas to demonstrate how each puzzle piece can come together to form your own marketing machine.
Engaged Fans
Step one is to find fans who are passionate about your music and willing to help promote it. These fans can be found by reaching out to your existing fanbase through social media, email newsletters, and other channels. The good thing is that you know where people have been actively engaging with your music, now you need to own that audience by collecting their contact information. You can develop a sign up form in Norby for fans to enter their information and even include custom form fields to identify their location, previous ways they’ve engaged with you, and whether they want to volunteer for the street team.
Clear Messaging
Once you have identified potential street team members, you can create a system for managing and communicating with them. This could include adding tags to the contact profile of specific individuals so you can send targeted messages with Norby’s Sends and Segmenting feature. When it’s time to send out communications, be sure to develop clear and concise messaging that your street team can use to promote your music. You can even send out an automated introductory or getting started communication that includes all necessary information no matter when someone joins the crew.
Promotional Tools
Next up is to provide your street team with promotional tools such as social media graphics, pre-written posts, and other materials. This information can be stored in a file storage platform such as Google Drive or Dropbox and then shared via a trackable link generated by Norby. You’ll be able to see when your links are clicked and by who, which could help you understand engagement of not only your street team but your fans when it comes to any link that you share.
The best part is that you can continuously add information to your file folders without stressing about swapping out links. Just keep your Norby link as the main gateway to access information whenever you share with your street team or fans. Then set up a weekly or bi-weekly routine for reviewing the powerful data collected with your Analytics Dashboard to optimize how you engage your audience.
Rewards
Finally, offer incentives for your street team members, such as exclusive content or early access to new music, to keep them engaged and motivated. By creating a dedicated portal for your street team with Norby’s landing pages, you can give that extra special touch of exclusivity, community, and streamlined access to updates and resources. Quickly update this page with new links, sign-up forms, event registrations, merchandise, promotional assets and upcoming important dates to keep everyone on the same page and empowered to make moves on their own.
You can even create a separate landing page to include all tour event dates so existing fans and new fans can quickly purchase tickets with the click of a button and out Stripe integration. Not only is creating these pages easy, but the management is even easier because it’s all in one place. Your own version of a record label operations hub.
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So tell us… Good music, bad marketing? Don’t sweat it. Head to our site to learn more about how you can build your digital street team with Norby. We’ll walk you through 4 key things to include in your next promotion strategy to mobilize your fans, get your music out there, and grow your fanbase.
